A few highlights from 100+ projects. Some are fully interactive, built from the brand outward. Others are simple and budget-friendly, made for businesses that just need to look professional online.
100+projects delivered
Web + SaaSfrom simple websites to full software products
2×the agreed fee, paid by a delighted client
★ FEATUREDACCOUNTING FIRMKARACHISIGNATURE BUILD
Folio & Co. A website that opens like a ledger.
An accounting practice founded in 2011, serving clients in the UK, Europe, North America and Australia. Instead of a standard firm website, we built a leather-bound ledger on a period desk. Visitors open the book, turn its folios, and write their enquiry by hand.
folioandco.pk
Opening & page-turnBook-style navigation with folio numbers
Ribbon tab menuJump to any section in one click
Live quillThe feather follows your writing
Fold-to-envelopeYour enquiry is sealed and sent
2×
Full creative freedom, and a client who paid double.
The client shared their firm’s details and left everything else to us, asking only that we use our own art and build something. They were so pleased with the result that they paid twice the agreed fee.
A second-generation Karachi business supplying towels, bathrobes, bed and kitchen linens to hotels, hospitals, spas and retailers since 1998. The site turns a large product range into a clear, catalogue-led journey for wholesale buyers.
Rotating hero banners for kitchen textiles, towels and hotel bathrobes
Our Story timeline, from 1998 to the Sydney Olympics to the next generation
Product menu with thumbnails, industry pages and a downloadable catalogue
Enquiry-first design: “Get a project estimate” is always one click away
Our biggest build yet. A control room for online stores.
We are building our own SaaS app for online store owners: one dashboard for orders, couriers, ad spend and true profit.
Online stores in Pakistan lose money on cash-on-delivery orders that come back, and most owners only find out at month-end. Our app fixes that. It connects the Shopify store, every major courier and every ad platform, then shows one honest number: what the business actually earned.
Development progress0%
Core platform is working. Final integrations and polish are underway.
01
Connect
Shopify, TCS, Leopards, PostEx, Trax/Sonic, M&P, Meta, TikTok and Google Ads, all linked through their APIs.
02
Track
Every order is followed from checkout to the customer’s door, or back to the warehouse.
03
Know
Return ratio, ad performance and true profit in PKR and USD, updated with every sync.
!
RETURN ALERTHyderabad returns up 12% this week
◎
META ADSReturn on ad spend 3.4×
✓
POSTEX42 orders delivered today
₨
PROFIT TODAYPKR 61,200
Synced 2 min ago
Your business at a glance
Orders, delivery activity and profitability in one place.
Sync orders
Total orders2,486Synced from Shopify
With tracking2,311Tracking number received
Awaiting tracking175No tracking yet
Return ratio8.4%▼ 3.1 pts this month
OrderTotalPaymentCourierDelivery
#6d503d66PKR 4,850PaidPostExDelivered
#6d503d55PKR 2,300CODLeopardsIn transit
#6d503d44PKR 7,120PaidTCSReturned
#6d503d33PKR 3,990PaidTraxDelivered
#6d503d22PKR 5,600CODM&PIn transit
Orders this week ▲ 12%
Returns by city Last 30 days
Hyderabad
12%
Karachi
8%
Lahore
7%
Islamabad
4%
Analytics
Courier outcomes, operating health and commerce value.
Last 60 days
Delivered vs returned · weekly
DeliveredReturned
Delivery success91.6%
First-attempt success84.2%
Highest-return cityHyderabad
Profit overview
Real profit after refunds, returns, courier charges and ad spend.
This month
Realized profitPKR 1,842,600USD 6,580From courier-delivered orders after costs
Profit margin22.6%
Delivered salesPKR 8.15M
Return lossPKR 214,300
Ad spend (all channels)PKR 1.26M
Integrations
Store, couriers and ad platforms, connected through their APIs.
9 connected
STORE
ShopifyConnected
COURIERS
TCSConnected
LeopardsConnected
PostExConnected
Trax / SonicConnected
M&PConnected
ADVERTISING
Meta AdsConnected
TikTok AdsConnected
Google AdsConnected
Recreated product preview with sample data
Return-ratio analyticsSee which cities, products and couriers cause returns.
All major couriersTCS, Leopards, PostEx, Trax/Sonic and M&P, connected through their APIs.
Ads in one viewMeta, TikTok and Google Ads spend set against real delivered sales.
True profit, PKR & USDCosts, refunds, returns and monthly expenses, all accounted for.
04 · Budget-friendly websites
Simple websites. Smart budgets.
Not every business needs a book that opens. These clean, professional websites cover the essentials: who you are, what you offer, and how to reach you. They are quick to launch and kind to the budget.
Budget-friendly packages
hometex.net.pk
Rs
01HOME TEXTILES · KARACHI
Hometex
A terry towel and bathrobe maker that exports worldwide. Large product photography sells the quality, a catalogue download serves wholesale buyers, and “Enquire now” is always close by.
A sourcing partner that helps international buyers find the right Pakistani textile factories. The site explains the service in plain words and leads to one clear action: start a sourcing project.
A one-of-a-kind, interactive experience built around your brand’s story.
For firms that want to be remembered.
BUSINESS
Like Tricot
A multi-page site with products, story, industries and enquiry flows.
For growing companies with a lot to show.
BUDGET-FRIENDLY
Like Hometex & Vertex
A clean, fast, professional presence that is quick to launch.
For businesses that need to look right online.
SOFTWARE
Like our SaaS
Dashboards, integrations and full products that run real operations.
For teams that have outgrown spreadsheets.
Client words
What clients say.
Merit turned our idea into a site that feels as considered as our products. They listened first, explained choices clearly, and delivered what we agreed.
FFolio & Co.
The new website presents our range properly and is easy for buyers to browse. Communication was clear and the process was organised.
TTricot International
We needed a site that looked professional and was simple to manage. Merit understood our business and built exactly that.
HHometex
Your project next
What could we build for you?
Signature, business or budget-friendly: tell us what you need and we’ll suggest the right build for your budget.